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The thing with Instagram is you have to feed it.
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People are very responsive to new imagery. When things started to slow down, I still needed content. GP This wasn’t some great photographic exercise. “#HairTests” feels closer to something Cindy Sherman might have done. GT Those sound like fairly straightforward documents. Then people would also ask me for pictures from backstage to post to their accounts, and so I was already taking these pictures. I photographed those looks on my phone to show to my team. GP I’ve always met with designers before shows to try things out on models and come up with ideas. GT Can you talk about that and how you started “#HairTests?” I dream up characters or something I could do with hair. GP I still daydream like I did when I was a teenager. Guido Palau To be honest, growing up in the England of the ’60s and ’70s, I was probably the least likely to succeed. Guy Trebay You’ve been at the top so long people tend to forget how you got there. Reached by telephone at his weekend house in Bridgehampton, N.Y., the hairstylist, who is 59, talked about his unlikely career trajectory and his conviction that hair can be a transformative medium.
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Palau has focused his energies on a series of coiffure experiments posted to Instagram and now assembled in a new book published by Idea: “#HairTests.” For much of the last two years, though, Mr.
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He still assisted at shows and photo shoots, not least an arresting January 2022 British Vogue cover that features the 56-year-old model Kristen McMenamy with her gray mane center-parted and dyed in rainbow hues. The pandemic limited those activities, of course, and yet did little to curtail Mr. Palau and his team spend months each year jetting around the planet to create influential ad campaigns and to style hair for top designer runways. Mention the first name of the British hairstylist to insiders and they can readily reel off a litany of his memorable style “moments.” Think blowzy glam supermodels in the George Michael “Freedom! ’90” video grunge-era Calvin Klein campaigns featuring Kate Moss when still a waif stark theatrical collaborations with Alexander McQueen and campy Versace shoots staged by Richard Avedon. Among cognoscenti, Guido Palau is one of the select few in fashion to have achieved mononym status.